Articles and Researches

A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations.

According to the study, 82 percent of consumers polled said they were highly likely to follow a recommendation made by a micro influencer.

Social times

Online influencers ‘more influential’ than celebrities in children’s fashion market

netimperative

“The online influencer is now a marketing force you can’t ignore”

jeff bullas

“In fact, working with influencers on a marketing campaign can drive 16 times more engagement than paid or owned media.”

chiefmarketer

“6 reasons to boost SEO & content investments with influencer marketing”

search engine land

“the recommendation from person to person is now the most powerful way we have to change things.”

Seth Godin

“Influencer marketing is increasingly becoming a mainstay of the modern day marketer’s playbook. For those unfamiliar with the term, influencer marketing is the practice in which brands collaborate with social influencers across social platforms such as YouTube and Instagram to promote their products through branded content. A $240m (£156m) industry as measured by Technorati, and with 92% of people trusting recommendations from people they know, it’s no wonder that it is one of the fastest growing marketing medium in the past five years.”

The Guardian

“Influencer marketing will be responsible for 100 million in holiday sales in 2016. Influencer marketing will surpass TV as the most effective advertising medium. Influencer marketing will reach 50% of digital marketing spend for shopper marketers”

The Huffington Post

“STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent”

Adweek

“For the millennial generation, which spends a lot of time scrolling through social media feeds, Instagram
influencers are far more important than celebrities”

The New York Times

“The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing.”

Mashable

“90% of consumers rely on peer recommendations when it comes to the products they purchase
60% of consumers have at one time or another made a purchase based on an influencer’s recommendation”

The Huffington Post

“Influencer marketing is the fastest growing and most cost-effective channel. Ninety-two percent of consumers turn to people they know for referrals above any other source. Businesses make $6.50 for every dollar invested in influencer marketing”

Forbes

“A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.”

Adweek